Aug 06 2009
What Type of Female Entrepreneur Are You?
In my last post, I asked you to think about whether or not you had any of the attributes used to describe a successful entrepreneur. Writing that post made me think about a study I read about several months ago. Michelle DeKinder-Smith of Jane Out of the Box conducted a study by interviewing close to 1,000 women business owners over the course of 2 years. In the interviews she asked them about their definitions of success, their daily struggles, and their dreams. Her research led her to identify 5 unique types of female entrepreneurs.
Here is a very brief description of each of the 5 “Janes” according to the Jane Out of the Box blog:
Accidental Jane is a successful, confident business owner who never actually set out to start a business. She may have decided to start her business due to frustration with her job or a layoff.
Go Jane Go is passionate about her work, and has no problem marketing and selling herself – so she has plenty of clients but, she’s struggling to keep up with demand. She may be a classic overachiever, taking on volunteer opportunities as well.
Jane Dough is an entrepreneur who enjoys running her business and she makes good money. She is comfortable and determined in buying and selling, which may be why she is 5 times more likely to hit the million dollar mark.
Merry Jane tends to have other pursuits in her life that are critical beyond building her business. She’s using her company as a fantastic way to do something she loves in her own way and time.
Tenacity Jane has an undeniable passion for her business but, her business is not performing as well as she needs it to financially. As a result, she’s working longer hours and making less money than she likes.
To find out more about each Jane and to take a FREE assessment to determine which type of entrepreneur you are, go to janeoutofthebox.com. Which Jane are you?
